Topic page for Marketing Communications at 北京赛车pk10 UK

北京赛车pk10 UK topic page, a collection of Marketing Communications articles and analysis

Articles: 585 Results
Gap: planning e-commerce push in western Europe

Gap prepares for e-commerce drive across Europe

LONDON - Gap, the clothing company, has reported a 4% uplift in fourth quarter net revenue to $4.24bn, ahead of

YouGov: chief Nadhim Zahawi prepares to step down

YouGov chief Nadhim Zahawi prepares to step down

YouGov's chief executive and co-founder Nadhim Zahawi is preparing to step down from his role after being selected as the

Kraft: Oreo producer targets savings at Cadbury

Kraft identifies $675m cost savings at Cadbury

LONDON - Kraft Foods, the new owner of Cadbury, has identified yearly cost savings of $675m by 2012 as it

Cadbury: Zingolo campaign by Fallon

Cadbury sets defence against Kraft

LONDON - Cadbury, the UK confectionery company, has described as "derisory" the latest hostile bid from Kraft Foods as it

Domino's Pizza: online sales soar

Domino's Pizza online sales soar 40%

LONDON - Domino's Pizza's focus on online sales in the past year has proved fruitful for the fast-food business, with

Twitter: encourages user to air grievances

Are customer complaints on Twitter good for brands?

LONDON - Brands should encourage consumers to complain when they are dissatisfied, with the proviso that they respond to the

Salary snapshot: Marketing administrators

LONDON - Marketing administrators, whose job title might also be marketing clerk, typically report to the marketing or product manager.

Brands begin to court Mumsnet.com

LONDON - Mumsnet.com may prove just as important to brands as it has been to politicians.

Restaurants and retailers refresh their brands by revamping their stores

LONDON - Store revamps can boost footfall but should be backed by wider changes to the brand.

Salary snapshot: Marketing executives

LONDON - A marketer with this role would usually report to the marketing manager and assist in managing and implementing